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Caudalie : A committed brand

Caudalie is an independent, family company committed to ecology on a daily basis.

Caudalie, a committed brand with
1% for the Planet

In March 2012, Caudalie decided to take its commitments even further by contributing to the efforts of “1% for the Planet”. The brand now donates 1% of its annual world sales to NPOs that work to protect the environment.

“1% for the Planet” encourages company directors to contribute 1% of their annual sales to environmental organizations and to invest in concrete terms to face the challenges of protecting the environment.

"1% for the Planet" in figures

A worldwide charity movement, today the organization has more than 1,400 member companies in 45 countries, 256 of which in Europe and 132 in France. 100 million dollars have been distributed over the past ten years to support several hundred projects focusing on reforestation, preservation of biodiversity and ecosystems, protection of fauna and flora and development of sustainable agriculture.

Caudalie supports the WWF
52,000 hectares of forests protected on the island of Sumatra

A treasure of biodiversity endangered

Indonesia is a treasure of biodiversity that has the highest concentration of plants in the world and a fascinating fauna. It’s also one of the countries most affected by deforestation: 1.8 million hectares of forest are cut down each year. This remarkable deforestation is provoked by the illegal wood trade and the massive conversion of agricultural land to grow palms for oil or paper pulp.

The WWF’s mission in Indonesia: combat deforestation and promote a sustainable economy.

For several years the WWF has been leading a program of developing sustainable economic alternatives on the island of Sumatra to combat deforestation (1/3 of the Tesso Nilo park has been razed), promote the production of sustainable palm oil, protect animal species under threat and encourage the diversification of economic activities.

Caudalie’s commitment to working with the WWF

Caudalie has decided to work with the WWF to protect this treasure of ecological biodiversity. The project will contribute to protecting the primary forests, and preserving the ecological corridors so important to the survival of the endangered elephants, orangutans and tigers of Sumatra.

Caudalie and Nordesta :
200,000 trees planted at Gilbués in Brazil

Abundant forest to become desert

An area the size of France has been cut down in Brazil in 25 years. Overgrazing due to the extensive animal rearing in the region of the Brazilian community of Gilbués, at the edge of three huge forests (the Amazon, Cerrado and Caatinga) has severely depleted the soil. Erosion and the drying up of some water springs have provoked a worrying level of desertification. Animal and human life is in danger today at Gilbués.

Nordesta’s mission in Brazil : restore the native forest and create awareness among the younger generations as to the importance of its preservation

For 27 years the Nordesta organization has been combating the disappearance of primary tropical forests and the life that inhabits them. Working with the local populations, it carries out reforestation and education activities, direct sources of economic development for the region. By contributing to the restoration of Brazil’s native forest, Nordesta is restoring life to the earth to allow families to farm it sustainably.

Caudalie’s commitment to Nordesta

Caudalie is partnering with Nordesta to plant 200,000 native trees in Gilbués by late 2015. From the first year, the replanted trees will weave a network of roots capable of slowing erosion and retaining water in the earth to supply the springs again. In the meantime, the real forest corridors will enable biodiversity to return. Nordesta’s project in collaboration with Caudalie also plans to reintroduce endemic bees, particularly adapted to the pollination of local flora: the Amazonian Meliponas. Apart from their essential action in the preservation of ecosystems, these bees produce exquisite honey the families can sell.

Caudalie supports "Coeur de Forêt"
150 000 trees planted in the Peruvian Amazon

A biodiversity treasure under threat

The Andean Amazon, in the San Martin region of Peru, has seen 40% of its forest heritage disappear. This has been caused by the intensive monoculture of coca then cacao in the region. The biodiversity is under serious threat, and the soils are exhausted. Crop yields are decreasing, and the populations are pauperized.

The “Coeur de Forêt” mission: make trees a sustainable resource

To replant is to reconstitute the bio-diversity; it’s regenerating the soil and combating erosion. It also means preserving the water cycle and contributing to climate control. Basically, it’s about recreating the conditions for sustainable agriculture, to be able to ensure the food supplies of the native people. That’s the mission of “Coeur de Forêt” in the Andean Amazon with the local foundation “Amazonia Viva”.

Caudalie’s commitment with “Coeur de Forêt”

Caudalie has committed to working with “Coeur de Forêt” to protect the region of the Alto Huayabamba river by the end of 2012. The species selected are all native trees, and 10% of those are medicinal and floral plants. The saplings are cultivated in local nurseries without the use of chemical inputs. Caudalie is extending its commitment by enabling the creation of a medicinal species laboratory, in the region of the Ucayali, with Shipibos Indians who have ancestral knowledge of the plants in their environment. 150,000 trees in total have been planted in 2012. An additional 227 620 trees will have been planted by the end of 2015.