Caudalie

x
Stay connected
Sign up to receive the Caudalie Newsletter
Enjoy 10% off on your first purchase + exclusive access to our Friends & Family

Our projects throughout the world

NATIONAL FOREST FOUNDATION
partner since 2012

1,080,000 trees planted by 2018

States of Minnesota, Montana, Wyoming and Washington, USA

Since 2015, Caudalie has been supporting the NFF in a vast program of reforestation in the United States' National Forests, treasures of biodiversity that have been impacted by drought and forest fires. In 2015, no fewer than 80,000 trees were planted in Minnesota (Chippewa National Forest). By 2018, one million trees will be planted on National Forests in states like Montana (Flathead Pine National Forest), Wyoming (Shoshone National Forest) and Washington (Okanogan-Wenatchee National Forest).

The planting projects are exclusively made up of native species (Engelmann spruce, lodgepole pine, ponderosa pines, western larch, and Douglas fir), which will make it possible to restore the soil, improve important watersheds and protect the natural habitat of the areas’ wildlife.

< Return to partner NGOs

WWF
partner since 2012

1,500,000 trees planted in the Yunnan province of China by 2018

Yunnan – China
Xishuangbanna and Puer Project

From its snowy mountain peaks to its pine forests and rice paddies, the vast province of Yunnan offers one of the most diverse and lush landscapes in the world, and it is home to the De'ang, Jingpo and Lisu peoples. Since the 1980s, the farmers there have converted nearly all their woodlands into rubber plantations – an area representing one-fifth of the Xishuangbanna and Puer regions – which has led to the deforestation of 60% of the Yunnan's primary forest. This has proved to be a true ecological catastrophe, not to mention the loss of a natural habitat for endangered species such as wild elephants. Today only 290 wild elephants remain in the region.

Caudalie is committed alongside the WWF in China to restoring 2,000 hectares of this forest ecosystem devastated by the monoculture of hevea, and to ensure an increase in sustainable means for subsistence for the local populations. In 2016, 350,000 new plants will be grown to rehabilitate the damaged plots of land and regenerate the soil.

< Return to partner NGOs

52,000 hectares of forests protected on the island of Sumatra in Indonesia

Island of Sumatra – Indonesia
Tesso Nilo Project 2012-2015

Indonesia has the highest concentration of plants in the world, as well as fascinating fauna. It's also one of the countries most affected by deforestation: 1.8 million hectares of forests are chopped down each year for the illegal wood trade, and farming lands are massively being converted into oil palm plantations. The WWF's missions in Indonesia are to combat deforestation (1/3 of the Tessa Nilo park has been razed), promote the production of sustainable palm oil, protect endangered animal species and encourage the diversification of economic activities.

Caudalie has chosen to support the WWF in this project and to help protect 52,000 hectares of primary forests, create 1,000 hectares of RSPO-certified oil palm plantations (a sustainable oil palm), and preserve the wildlife corridors necessary for the survival of 225 elephants, 130 orangutans and 65 Sumatran tigers, all endangered species.

< Return to partner NGOs

1,000,000 trees planted in Oaxaca, Mexico by 2018

Oaxaca – Mexico
Copalita Zimatán Huatulco Project

The 268,000 hectares of Copalita-Zimatán-Huatulco drainage basins in the state of Oaxaca are home to 26 of the 34 types of vegetation in Mexico. This unique region – which includes coral reefs, mangroves and dry forests – is essential to the preservation of the local wildlife, an exceedingly rich one in terms of biodiversity.

Caudalie supports the WWF's actions in Mexico, which involve reforesting and restoring 335 hectares of forest by planting approximately 300,000 native trees and plants each year. The project also strives to improve the farming and ranching practices of the area, and to support ten rural communities so that they may benefit from the ecosystem services that the forest can provide.

< Return to partner NGOs

Nordesta
partner since 2012

300,000 trees planted in the northeast of Brazil

States of Piauí, Alagoas and Pernambuco – Brazil

In the last 25 years, more than 55 million hectares of forests – covering an area the size of France – have been cut down in Brazil. The regions targeted by our reforestation projects are located in the states of Piauí, Alagoas and Pernambuco. These regions practice extensive ranching, and overgrazing has devastated the land. For 30 years, the NORDESTA organization has been combating the disappearance of primary tropical forests through reforestation and education operations.

Caudalie supports NORDESTA in its efforts to plant 300,000 native trees by the end of 2016 in order to create real forest corridors which will enable the return of biodiversity. The project also includes plans to reintroduce endemic bees are particularly well adapted to the pollination of local flora: Amazonian Meliponas. In addition to their essential action in the preservation of ecosystems, these bees produce an exquisite honey that local families can sell.

< Return to partner NGOs

Pur Projet
partner since 2012

2,000,000 trees planted in the Peruvian Amazon by 2020

San Martín – Peru
Alto Huayabamba and Biocorredor Martin Sagrado projects

The Andes Amazon in the San Martin region of Peru has lost 40% of its forest land, covering over a million hectares. Biodiversity is under serious threat, and the soil has become impoverished. Crop yields are decreasing, and the populations have become pauperized. The mission of Pur Projet is to recreate the conditions for sustainable agriculture, particularly for small coffee and cacao farmers who have made the transition to organic agriculture. Caudalie supports Pur Projet to protect the Alto Huayabamba River area and to plant 185,500 trees of various native forest species, including 10% medicinal and floral plants. Caudalie is extending its commitment by enabling the creation of a medicinal species laboratory in the region of Ucayali in collaboration with the Shipibo, an indigenous people with ancestral knowledge of the plants in their environment.

Since 2016, Caudalie has also been committed to the conservation of 100,000 hectares of primary forest as well as forest regeneration by planting two million trees in total. This area was listed by UNESCO as a "Biosphere Reserve" in April of 2016.

< Return to partner NGOs

100,000 trees planted in Thailand

Chiang Mai – Thailand
Dhamma Rakhsa Project

The preservation of community forests throughout rural Thailand is of prime importance. It involves restoring soils that have been devastated by years of intensive monoculture, in particular through agroforestry, the practice of planting trees within and around cultivated fields. Dhamma Rakhsa is a consortium of agro-ecological projects developed with small-scale farmers in the north and northeast of Thailand who are united in a series of cooperatives. The concept is to promote organic agriculture to help the farmers attain self-sufficiency and to enable their ecosystem to regain its resilience.

The objectives are reforestation and the maintenance of community forests, as well as the development of innovative agroforestry models combining silviculture with rice production. The diversification of sources of revenue and the self-sufficiency (alimentary, financial and energetic) of small-scale farmers are essential. Caudalie's support of Pur Projet has made it possible to plant 100,000 trees and shrubs since 2012. The young trees are grown in the Pur Farm tree nurseries and by the groups of small-scale farmers themselves.

< Return to partner NGOs

CŒUR DE FORÊT
partner since 2012

30,000 trees planted in the Brazilian Amazon

Acre – Brazil
Povos de Floresta Project

The Acre region of Brazil occupies a foremost role in the world's biodiversity: it is home to 70% of all the known species of palm trees in the western Amazon. However, it is threatened by the development of road infrastructures, oil prospecting, extensive bovine ranching and fires, which are leading to a loss of biodiversity and the release of millions of tons of greenhouse gases into the atmosphere. The Kuntanawas, a people native to the region, have been struggling since 2004 for the recognition and demarcation of their land, and to establish a new model of sustainable development for forest exploitation.

Since 2012, three community tree nurseries have been developed to produce young trees for the reforestation project and to provide organic fertilizers used to nourish the trees. The seeds are collected in the forest to respect the local ecosystem. In total, 30,000 trees of various endemic species have been planted between 2012 and 2015.

< Return to partner NGOs

ARBRES & PAYSAGES
partner since 2016

Creation of forest corridors – 5,000 trees planted by 2017

Small-scale wine-growers of Gironde, Aquitaine region of France

In 2016 Caudalie began supporting the association Arbres et Paysages to plant diversified shrubs – essentially comprising grassland species – around the vineyards of small-scale wine-growers. The creation of these forest corridors has a number of objectives, including: the improvement of biodiversity and biological balance (integrated pest management, wildlife), the windbreaker effect (to protect housing, buildings, crops and herds of domestic animals), an anti-erosion role (on top of slopes and along ditches) and the protection of water quality.

Between 2016 and 2017, there were 5,000 plants (trees and shrubs) replanted in the wine-growing area of Gironde.

< Return to partner NGOs

MORE PROJECTS

Support for mothers and children in difficulty

Since 2016, Caudalie has been committed to helping mothers and children in difficulty throughout the world. In France, with educational and professional insertion programs for young people in difficulty: through digital technology with SIMPLON and through athletic activities with SPORT DANS LA VILLE.

In Hanoi, Vietnam and in Bangkok, Thailand, Caudalie helps the most disadvantaged mothers, young adults and children by offering them better access to education and support for the development of economic activity with the potential to provide for their families.

In Chiang Mai, Thailand, Caudalie supports the Kid's Home association to provide housing and better living conditions to the children of migrants working on the city's infrastructures as well as their mothers.

< Return to partner NGOs

Animal protection

Since it was founded, Caudalie has taken a stance against animal testing, and in accordance with European regulations, it does not test its products on animals. Caudalie uses alternative methods to test its ingredients and finished products, and it does not use ingredients of animal origin. Since 2014, Caudalie has also been supporting the Institute for In Vitro Sciences (IIVS) which develops and optimizes in vitro tests as an alternative to animal testing. As the international leader in the field of scientific research on in vitro testing techniques, IIVS also carries out awareness and education programs to foster the use and acceptation of these alternative methods throughout the world.

< Return to partner NGOs